Online MBA in Marketing

Online MBA in Marketing

Voted one of Best Affordable Online MBA Programs with Regional Accreditation

Online MBA in Marketing from Walsh University

Awarded Top 50 Best Value Online Accelerated MBA Programs 2017

AACSB Online MBA in Marketing Program

AACSB Business Education Alliance Member 2017

Online MBA in Marketing

Influence Across Industries

Walsh University’s online MBA with a specialty in marketing focuses on skills needed to lead marketing initiatives. Gain the research and foundational knowledge needed to market across multiple platforms in the information age, including social media marketing, services marketing, and integrated marketing communications.

Learn more by getting your program guide.

Online MBA Fast Facts

  • 100% online
  • 42 credit hours with Pathway Course, 36 Credit Hours without Pathway Course
  • Complete in as little as 1 year
  • Take one eight-week course per term
  • Six intakes per year

Walsh University MBA Recognition

  • Named a 2017 Best Online Program by U.S. News and World Report
  • Ranked in the Top 50 Best Value Accelerated Online MBA Programs for 2017 by Values College
  • Ranked #9 in the country by Online MBA Report for 2017 (Top 10 Catholic Online MBA Programs 2016)
  • Recognition as a Top 50 Accelerated Program for 2017 by Affordable Colleges Online
  • Named a 2016 Best Online Program for Veterans

Online MBA Program - Core Curriculum

Below is a sample list of courses you will take while enrolled in the online MBA in Management program. For a full list, including marketing-specific curriculum, please download a brochure.

Careers and Outcomes

According to U.S. News and World Report, jobs for MBA graduates in marketing include:

  • Market researcher
  • Product manager
  • Media manager
  • Digital marketing coordinator

Positions Walsh University graduates have held include:

  • Art Director
  • Director of Research and Development
  • Marketing Analyst
  • Director, Digital Innovation and Global Implementation

According to the Bureau of Labor Statistics, individuals 25 and older with a master’s degree earned approximately $10,000 more a year than their counterparts with a bachelor’s degree.The median pay for marketing professions was more than $120,000 per year. The industry is expected to grow by 9% by 2024, leading to the creation of more than 18,000 jobs.

Download a brochure to learn more.

 

In-Class Option also available.

 

MBA 621 – Sustainable Ethical Leadership 3 sem. hrs.

This course is designed to explore behavior in the modern business world from a professional ethical perspective. Particular current issues will form the basis of discussion and analysis. During the course, students will study ethics as a discipline and will explore it with an emphasis on the modern business environment. Cases and presentations will be used to provide a better understanding of concepts and principles that determine managerial ethics in real-life situations. This course will explore the application of moral theory to management decision-making with special emphasis on the Catholic moral tradition in adherence to Ex Corde Ecclesiae (1990).

MBA 622 – Organ Behavior & Communication 3 sem. hrs.

In this course, students examine essential management, organizational behavior and communication theories. Topics include motivation, conflict management and resolution, groups and teams, and communication. This course is designed to explore how these elements impact the practical application of behavioral science theories with respect to solving complex management problems in a diverse, global environment.

MBA 623 – Financial Accounting & Mgmt 3 sem. hrs.

This course examines the practices required to effectively manage an organization’s financial resources. This course explores financial analysis and budgeting techniques with an orientation towards development, analysis, and interpretation of historical, present, and projected performance measures. This course will explore firm’s financing strategies and its access to a variety of capital sources, a firm’s optimal capital structure, and effective resource allocation and investment strategies. The specific topics include financial statement analysis, pro forma analysis, operating budgets, capital budgeting, insourcing and outsourcing, capital structure, and cost of capital.

MBA 624 – Marketing 3 sem. hrs.

This course explores the applications of marketing theories and concepts used throughout various types of organizations, including manufacturing, service, nonprofit, and government entities. Topics include marketing strategy and planning, market segmentation, consumer behavior, branding, product and service development, and international marketing.

MBA 625 – Information Systems 3 sem. hrs.

This course focuses on various information and communications technologies. Students will examine how information systems are used to solve problems, manage data, and make better business decisions. Topics include management information systems, databases, ERP systems, cloud computing, and information privacy.

MBA 626 – Applied Org Research & Analysis 3 sem. hrs.

This course provides students with an overview of statistical concepts and research methods used by for-profit and not-for-profit organizations. Students gain an understanding of research problem formulation, research design, sampling methods, analytic and descriptive survey questionnaires, qualitative versus quantitative data collection, and evaluation and interpretation of descriptive and inferential statistics by performing their own research. The course includes consideration of the use of research methods in program evaluation and outcome studies. This course further emphasizes the importance of integrating research into the business setting to the benefit of students and the overall business profession.