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Influence Across Industries
Walsh University’s online MBA with a specialty in marketing focuses on skills needed to lead marketing initiatives. Gain the research and foundational knowledge needed to market across multiple platforms in the information age, including social media marketing, services marketing, and integrated marketing communications.'
- Build specific skills required to successfully lead marketing initiatives
- Examine the roles and responsibilities of a marketing professional
- Deepen your knowledge of marketing research, social media marketing, and integrated marketing communication
Online MBA-Marketing Track Fast Facts
- 100% online
- 36 credit hours
- Complete in as little as 1 year
- Take one eight-week course per term
- Six intakes per year
Admissions Requirements
- 2.75 GPA required
- Bachelor's degree from an accredited college or university
- Official transcripts from all academic institutions attended
- Current resume
- No application fee
- Application Deadline: Dec 6, 2024
- Classes Start: Jan 6, 2025
Online MBA-Marketing Track - Core Curriculum
Below is a sample list of courses you will take while enrolled in the Online MBA-Marketing Track. For a full list, including marketing-specific curriculum, please download a brochure.
Online MBA-Marketing Track - Careers and Outcomes
According to U.S. News and World Report, jobs for MBA graduates in marketing include:
- Market researcher
- Product manager
- Media manager
- Digital marketing coordinator
Positions Walsh University graduates have held include:
- Art Director
- Director of Research and Development
- Marketing Analyst
- Director, Digital Innovation and Global Implementation
According to the Bureau of Labor Statistics, individuals 25 and older with a master’s degree earned approximately $10,000 more a year than their counterparts with a bachelor’s degree.The median pay for marketing professions was more than $120,000 per year. The industry is expected to grow by 9% by 2024, leading to the creation of more than 18,000 jobs.
Download a brochure to learn more.
This course is designed to explore behavior in the modern business world from a professional ethical perspective. Particular current issues will form the basis of discussion and analysis. During the course, students will study ethics as a discipline and will explore it with an emphasis on the modern business environment. Cases and presentations will be used to provide a better understanding of concepts and principles that determine managerial ethics in real-life situations. This course will explore the application of moral theory to management decision-making with special emphasis on the Catholic moral tradition in adherence to Ex Corde Ecclesiae (1990).
Hear From Our Students
Selecting a university for your MBA education is a big decision. We encourage you to read through our brochure, give us a call, and check out our testimonials from business professionals like you who have studied in our online MBA program.
"I feel Walsh has prepared me for my career by making me take a step back and really think about things and organization as the whole, rather than just the pieces and parts. Here, everyone is engaged and wants you to be successful."
–Jon Bishop, MBA student
In this course, students examine essential management, organizational behavior and communication theories. Topics include motivation, conflict management and resolution, groups and teams, and communication. This course is designed to explore how these elements impact the practical application of behavioral science theories with respect to solving complex management problems in a diverse, global environment.
This course examines the practices required to effectively manage an organization’s financial resources. This course explores financial analysis and budgeting techniques with an orientation towards development, analysis, and interpretation of historical, present, and projected performance measures. This course will explore firm’s financing strategies and its access to a variety of capital sources, a firm’s optimal capital structure, and effective resource allocation and investment strategies. The specific topics include financial statement analysis, pro forma analysis, operating budgets, capital budgeting, insourcing and outsourcing, capital structure, and cost of capital.
This course explores the applications of marketing theories and concepts used throughout various types of organizations, including manufacturing, service, nonprofit, and government entities. Topics include marketing strategy and planning, market segmentation, consumer behavior, branding, product and service development, and international marketing.
This course focuses on various information and communications technologies. Students will examine how information systems are used to solve problems, manage data, and make better business decisions. Topics include management information systems, databases, ERP systems, cloud computing, and information privacy.
This course provides students with an overview of statistical concepts and research methods used by for-profit and not-for-profit organizations. Students gain an understanding of research problem formulation, research design, sampling methods, analytic and descriptive survey questionnaires, qualitative versus quantitative data collection, and evaluation and interpretation of descriptive and inferential statistics by performing their own research. The course includes consideration of the use of research methods in program evaluation and outcome studies. This course further emphasizes the importance of integrating research into the business setting to the benefit of students and the overall business profession.
