Online MBA in Marketing

Online MBA in Marketing

Voted one of Best Affordable Online MBA Programs with Regional Accreditation

Online MBA in Marketing from Walsh University

Awarded Top 50 Best Value Online Accelerated MBA Programs 2017

AACSB Online MBA in Marketing Program

AACSB Business Education Alliance Member 2017

Online MBA in Marketing

Online MBA Fast Facts

  • 100% online
  • 42 credit hours with Pathway Course, 36 Credit Hours without Pathway Course
  • Complete in as little as 1 year
  • Take one eight-week course per term
  • Six intakes per year

Walsh University MBA Recognition

  • Named a 2017 Best Online Program by U.S. News and World Report
  • Ranked in the Top 50 Best Value Accelerated Online MBA Programs for 2017 by Values College
  • Ranked #9 in the country by Online MBA Report for 2017 (Top 10 Catholic Online MBA Programs 2016)
  • Recognition as a Top 50 Accelerated Program for 2017 by Affordable Colleges Online
  • Named a 2016 Best Online Program for Veterans

Influence Across Industries

Walsh University’s online MBA with a specialty in marketing focuses on skills needed to lead marketing initiatives. Gain the research and foundational knowledge needed to market across multiple platforms in the information age, including social media marketing, services marketing, and integrated marketing communications.

"I believe what I have learned has really helped to make me a better manager at my job now. My MBA classes at Walsh have definitely been in line with what I'm doing and where I'm going, and are helping me to reach the next level professionally."

Bryan Kokish

Marketing Manager, University Hospitals Neurological Institute in Cleveland

Online MBA Program Delivery

The online MBA in marketing is a 42-credit online master’s program. The degree can be completed in as little as 12 months or part-time for 2-2.5 years. The courses are offered in eight-week increments and all courses are AACSB-aligned. Walsh University’s online programs offer the flexibility to learn at your own pace as well as take courses when it’s convenient towards you.

The courses are geared towards expanding your knowledge of marketing — understanding how to reach audiences on the consumer and business level. Establish yourself as a subject matter expert in marketing while taking on a leadership role with a leadership certification and designation on your transcript. Leverage your knowledge of business to business, business to consumer and brand awareness marketing strategies to current and potential employers.

Online MBA Program Admissions
  • Completed application
  • Official transcript(s) of all undergraduate and graduate institutions attended, sent directly from the applicant's college(s) or university(ies) to the Walsh University Admissions Office
  • Current resume
  • Demonstration of English language proficiency for applicants for whom English is a second language (if applicable)

Note: An applicant must have an undergraduate degree from an accredited undergraduate institution, earning a cumulative grade point average of 3.0 or higher. When the applicant has attended more than one undergraduate institution, a weighted average GPA will be calculated. An applicant who has graduated with a cumulative GPA of less than 3.0 is encouraged to apply, but will be subject to review by the MBA Admissions Review Committee.

Language Requirements

  • TOEFL score of 500 or higher on the paper-based test, 173 or higher on the computer-based test, or 61 or higher on the Internet-based test
  • IELTS score of 5.5 or higher
Online MBA Program Tuition and Financial Aid

Online MBA in Marketing Tuition

$685 per credit hour. To learn more about our tuition breakdown, click here.

Online MBA in Marketing Financial Aid

Financial aid may be available to qualified individuals. To learn more about financial aid for Walsh University’s online MBA in Marketing, click here.

Online MBA Program - Core Curriculum

Online MBA Program - Specialty Curriculum

Required Specialty Courses
MBA 741 – Marketing Research 3 sem. hrs.

This course focuses on the stages of the marketing research process and how this process plays a part in the overall development of marketing strategy for organizations. Topics include research design, qualitative and quantitative research techniques, data collection, survey design, sampling, statistical analysis, hypothesis testing, and research reporting.

MBA 742 – Integrated Marketing Communications 3 sem. hrs.

This course evaluates the components of an integrated marketing communications (IMC) program and strategies to develop IMC effectiveness within organizations. Topics include advertising, public relations, personal selling, sales promotion, direct marketing, and social media.

MBA 743 – Social Media Marketing 3 sem. hrs.

This course introduces students to the social media marketing industry, its operations, context, and technology. Topics include online social networks, consumer-generated advertising and reviews, blogs, e-mail, viral marketing, and international implications.

MBA 744 – Services Marketing 3 sem. hrs.

This course examines the unique aspects and attributes of services marketing within the larger marketing and marketing strategy contexts. Topics include delivering value, the service experience, customer satisfaction, pricing of services, and service recovery.

Elective Specialty Courses
Must complete one of the following:
MBA 681 – Global Business Conditions 3 sem. hrs.

This course explores the fundamentals of business conditions analysis – the analysis of the external factors that have a significant impact on organizational performance. The course is intended to help students develop a better understanding of the domestic and global environments in which corporations operate. Cultural, social, political/legal, technological, economic and competitive issues are examined within the context of a business environment.

MBA 683 – Not-For-Profit Accounting 3 sem. hrs.

This course explores the accounting for hospitals and voluntary health and welfare organizations. The specific topics include financial statements and government reporting for non-profit entities, as well as Statements of Financial Position, Activities, and Functional Expenses.

MBA 761 – Entrepreneurship/Innovation 3 sem. hrs.

This course focuses on developing innovative solutions to real-world business problems and creating new business opportunities. Topics include developing and formulating new and creative business ideas, identifying the market needs and planning business opportunities, and assessing the typical operating and administrative issues.

Specialty Capstone Course
MBA 759 – Marketing Strategy 3 sem. hrs.

This capstone course combines marketing concepts learned in the previous marketing and other MBA courses into an integrative and application-oriented learning experience. Topics include strategy, consumer research, consumer behavior, segmentation, new product development, integrated marketing communications (IMC), and services marketing.

Careers and Outcomes

According to U.S. News and World Report, jobs for MBA graduates in marketing include:

  • Market researcher
  • Product manager
  • Media manager
  • Digital marketing coordinator

Positions Walsh University graduates have held include:

  • Art Director
  • Director of Research and Development
  • Marketing Analyst
  • Director, Digital Innovation and Global Implementation

According to the Bureau of Labor Statistics, individuals 25 and older with a master’s degree earned approximately $10,000 more a year than their counterparts with a bachelor’s degree.The median pay for marketing professions was more than $120,000 per year. The industry is expected to grow by 9% by 2024, leading to the creation of more than 18,000 jobs.

In-Class Option also available.
MBA 621 – Sustainable Ethical Leadership 3 sem. hrs.

This course is designed to explore behavior in the modern business world from a professional ethical perspective. Particular current issues will form the basis of discussion and analysis. During the course, students will study ethics as a discipline and will explore it with an emphasis on the modern business environment. Cases and presentations will be used to provide a better understanding of concepts and principles that determine managerial ethics in real-life situations. This course will explore the application of moral theory to management decision-making with special emphasis on the Catholic moral tradition in adherence to Ex Corde Ecclesiae (1990).

MBA 622 – Organ Behavior & Communication 3 sem. hrs.

In this course, students examine essential management, organizational behavior and communication theories. Topics include motivation, conflict management and resolution, groups and teams, and communication. This course is designed to explore how these elements impact the practical application of behavioral science theories with respect to solving complex management problems in a diverse, global environment.

MBA 623 – Financial Accounting & Mgmt 3 sem. hrs.

This course examines the practices required to effectively manage an organization’s financial resources. This course explores financial analysis and budgeting techniques with an orientation towards development, analysis, and interpretation of historical, present, and projected performance measures. This course will explore firm’s financing strategies and its access to a variety of capital sources, a firm’s optimal capital structure, and effective resource allocation and investment strategies. The specific topics include financial statement analysis, pro forma analysis, operating budgets, capital budgeting, insourcing and outsourcing, capital structure, and cost of capital.

MBA 624 – Marketing 3 sem. hrs.

This course explores the applications of marketing theories and concepts used throughout various types of organizations, including manufacturing, service, nonprofit, and government entities. Topics include marketing strategy and planning, market segmentation, consumer behavior, branding, product and service development, and international marketing.

MBA 625 – Information Systems 3 sem. hrs.

This course focuses on various information and communications technologies. Students will examine how information systems are used to solve problems, manage data, and make better business decisions. Topics include management information systems, databases, ERP systems, cloud computing, and information privacy.

MBA 626 – Applied Org Research & Analysis 3 sem. hrs.

This course provides students with an overview of statistical concepts and research methods used by for-profit and not-for-profit organizations. Students gain an understanding of research problem formulation, research design, sampling methods, analytic and descriptive survey questionnaires, qualitative versus quantitative data collection, and evaluation and interpretation of descriptive and inferential statistics by performing their own research. The course includes consideration of the use of research methods in program evaluation and outcome studies. This course further emphasizes the importance of integrating research into the business setting to the benefit of students and the overall business profession.