BUS 110 – Integrated Bus Experience I 3 sem. hrs.
BUS 308 – Global Integrated Marketing Communications 3 sem. hrs.
This course introduces students to the global aspects of management and marketing, in both the classroom and experiential learning environments. The relationship between management and marketing is addressed, focusing on how both disciplines are part of a larger system that is responsible for the sustainability of an organization.
BUS 309 – DV: Multicultural Consumer Behavior 3 sem. hrs.
This course builds upon the student's understanding of marketing and communication concepts. Emphasis is placed on analysis and integration of communication tools and promotion mix techniques for business to business and business to consumer applications, all within a global business environment. Prerequisite BCPII Status: BUS 233 for minor and AA.
BUS 112 – Bus Ethics in Global Environment 3 sem. hrs.
This course introduces students to the psychological, sociological demographic, and economic influences, which affect buying behavior, both domestically and globally. Students learn why and how to apply consumer behavior theories and concepts, while integrating them with the larger contexts of marketing and other business disciplines in order to develop successful marketing strategies. BUS 233 for minor and AA.
Prerequisite: BUS 233 or BCPII Status.
BUS 311 – Marketing Research 3 sem. hrs.
This course addresses the general principles and standards of ethics and Judeo-Christian values applied to businesses and not-for-profit organizations in a global environment. Case study analyses are used to develop critical thinking skills and personal reflections on challenging issues.
BUS 416 – Marketing Strategy & Management 3 sem. hrs.
This course introduces the students to the major areas of quantitative and qualitative market research, including focus groups, survey development, experimental and field research design, practice and problem definition, questionnaire design and collection, data analysis, interpretation and presentation of survey findings. BUS 309 and BUS 364 for major, minor and AA.
Prerequisites: BCPII Status, BUS 110 for minor and AA.
BUS 430 – Social Media 3 sem. hrs.
This is an integrative capstone course in marketing that emphasizes strategic marketing decision-making as it relates to firms selling to consumers, business organizations, government agencies, and nonprofit institutions. Topics for the course include an application of marketing research, marketing communications, pricing, distribution, and ethics, within retail, service, and business-to-business environments.
Prerequisites: BUS 311 or BCPII Status and BUS 308, BUS 309, BUS 311 and Senior status.
BUS 230 – Financial/Managerial Accounting 3 sem. hrs.
This course introduces students at the undergraduate level to the social media marketing industry, its operations, context, and technology. Topics include online social networks, consumer-generated advertising and reviews, blogs, e-mail, viral marketing, and international implications.
Prerequisites: For major, BCPII Status; for minor or AA, BUS 233.
BUS 442 – Branding and Brand Mgmt 3 sem. hrs.
This course builds on financial accounting concepts, providing emphasis on cash, accounts receivable, inventories, and fixed assets. The class also introduces the student to managerial accounting. Prerequisite: BUS 111.
BUS 360 – H1:DV:Mgmt in a Global Environ 3 sem. hrs.
This course introduces students to the concepts and strategies important to creating and managing strong brands, a key factor in generating customer loyalty and ultimately strong organizational performance. Students will explore how branding applies across the key points of advertising, public relations, social media, corporate responsibility, employee interaction and new product development. , odd years.
Prerequisite: BCPII Status and BUS 309.
BUS 465 – H3:Integrative Global Experience III 3 sem. hrs.
This course is a study of the principles of organizational behavior at the individual, group, and organizational level within a multicultural context. Students will apply theory using an experiential approach from multiple perspectives to broaden work behavior and decision-making capabilities. Topics included in the class are management across cultures, change management, motivation, team building, and leadership.
Prerequisite: BCPII Status, BUS 110 for minor and AA.
In this capstone course of the business curriculum, students integrate core business areas of economics, accounting, finance, management, and marketing through the use of business case analysis and simulations. The concepts of strategic planning and strategic management in a dynamic global business environment provide the platform for integration. The course is designed to the University requirements for an "H3" course.
Prerequisites: BCPII required coursework, with the exception of BUS 400, which may be taken concurrently.