Online BBA in Marketing

Online BBA in Marketing Program

Awarded Colleges of Distinction 2017-2018

Marketing BBA Online

Accredited by the Higher Learning Commission 2017

Online BBA Program

AACSB Business Education Alliance Member 2017

Online BBA in Marketing

Online BBA in Marketing Fast Facts

  • 100% online
  • 124 credits
  • Students may transfer in up to 92 credits
  • Six intakes per year

Walsh University Recognition

  • #49 (tie) in Regional Universities Midwest (U.S. News and World Report)
  • #29 (tie) in Best Colleges for Veterans (U.S. News and World Report)
  • Accredited by the Higher Learning Commission
  • AACSB Business Alliance member
  • Top 50 Accelerated Program for 2017 (Affordable Colleges Online)

Shaping and Influencing Perception

Walsh University’s online BBA with a specialty in marketing develops students’ understanding of the cross-functional areas within marketing, including communications, market research, consumer behavior, brand management, sales, and production. In addition, the marketing BBA degree focuses on the implementation of marketing strategies across different mediums. Students graduate well-versed in the many roles a marketer performs and with knowledge of best marketing practices in the information age.

Online BBA Program Delivery

The online BBA in Management is a 124-credit, 100 percent online bachelor's program. Courses are offered in eight-week increments. Learn to influence business to business and business to consumer audiences. You’ll approach marketing from an ethical viewpoint emphasizing a marketer’s obligation to protect their consumers as well as provide quality goods/services. With six intakes per year, Walsh University’s online programs offer the flexibility to learn at your own pace as well as take courses when it’s convenient for you.

Online BBA Program Admissions

Students seeking admission to Walsh University need to submit the following to the Office of Admission:

  • Official high school transcripts
  • Official transcripts from all colleges and universities attended
  • Submission of a completed Walsh University application for admission.
  • An essay is highly recommended
Admissions Policy
  • Adult Learner, 21 years of age or older
  • Greater Than 12 Acceptable Transfer Credit Hours*
    • Have graduated from an accredited high school or have an overall score of 640 on the GED.
    • Have a minimum 2.00 cumulative GPA (on a 4.00 scale) on a minimum of 12 credit hours of approved transfer credit.
      • Walsh University accepts transfer credits from regionally accredited institutions with a grade of “C” or better.

*If you’ve earned less than 12 credit hours of acceptable transfer credit and/or under 21 years of age, an Admissions Counselor will be happy to discuss your options for provisional acceptance.

Language Requirements

Minimum TOEFL score of 500 on the paper-based test, 173 on the computer-based test, and 61 on the Internet test.

The STEP test (administered mainly in Japan) can be taken in lieu of the TOEFL. A minimum score of Grade 2A is required.

Online BBA Program Tuition and Financial Aid

Online BBA in Marketing Tuition

$500 per credit hour. To learn more about our tuition breakdown, click here.

Online BBA in Marketing Financial Aid

Financial aid may be available to qualified individuals. To learn more about financial aid for Walsh University’s online BBA in Marketing, click here.

Online BBA Program Curriculum - Core Curriculum
Online BBA Program Curriculum - Marketing Curriculum
Careers and Outcomes

Jobs for marketing bachelor’s degree graduates include:

  • Advertising and Promotion Management
  • Product Planning
  • Market Research
  • Sports Facility or Team Marketing
  • Supply Chain Management
  • E-Commerce Marketing
  • Consulting
  • International Marketing

According to the Bureau of Labor Statistics, individuals with their bachelor’s degree earn around $300 per week more compared to individuals with an associate’s degree. Bachelor’s degree holders also earn $400 more per week compared to those with a high school diploma. The median annual pay for individuals in marketing positions can range from $60,000 to $90,000, depending on the industry.

In-Class Option also available.
BUS 110 – Integrated Bus Experience I 3 sem. hrs.

BCP I

This course introduces students to the global aspects of management and marketing, in both the classroom and experiential learning environments. The relationship between management and marketing is addressed, focusing on how both disciplines are part of a larger system that is responsible for the sustainability of an organization.

BUS 308 – Global Integrated Marketing Communications 3 sem. hrs.

This course builds upon the student's understanding of marketing and communication concepts. Emphasis is placed on analysis and integration of communication tools and promotion mix techniques for business to business and business to consumer applications, all within a global business environment. Prerequisite BCPII Status: BUS 233 for minor and AA.

BUS 111 – Integrative Bus Experience II 3 sem. hrs.

BCP I

This course introduces students to the global aspects of accounting and finance, in both the classroom and experiential learning environments. The relationship between accounting and finance will be addressed, focusing on how both disciplines are part of a larger system that is responsible for the sustainability of an organization.

BUS 309 – DV: Multicultural Consumer Behavior 3 sem. hrs.

This course introduces students to the psychological, sociological demographic, and economic influences, which affect buying behavior, both domestically and globally. Students learn why and how to apply consumer behavior theories and concepts, while integrating them with the larger contexts of marketing and other business disciplines in order to develop successful marketing strategies. BUS 233 for minor and AA.

Prerequisite: BUS 233 or BCPII Status.

BUS 112 – Bus Ethics in Global Environment 3 sem. hrs.

BCP I

This course addresses the general principles and standards of ethics and Judeo-Christian values applied to businesses and not-for-profit organizations in a global environment. Case study analyses are used to develop critical thinking skills and personal reflections on challenging issues.

BUS 311 – Marketing Research 3 sem. hrs.

This course introduces the students to the major areas of quantitative and qualitative market research, including focus groups, survey development, experimental and field research design, practice and problem definition, questionnaire design and collection, data analysis, interpretation and presentation of survey findings. BUS 309 and BUS 364 for major, minor and AA.

Prerequisites: BCPII Status, BUS 110 for minor and AA.

BUS 113 – Communication in Multicultural Environ 3 sem. hrs.

BCP I

This course helps students communicate effectively in the multicultural business environment, providing emphasis on written and oral communication forms in business, professional communication behaviors, presentation skills, resume development, interview skills, and peer evaluations. Prerequisite: ENG 102 or Placement.

BUS 416 – Marketing Strategy & Management 3 sem. hrs.

This is an integrative capstone course in marketing that emphasizes strategic marketing decision-making as it relates to firms selling to consumers, business organizations, government agencies, and nonprofit institutions. Topics for the course include an application of marketing research, marketing communications, pricing, distribution, and ethics, within retail, service, and business-to-business environments.

Prerequisites: BUS 311 or BCPII Status and BUS 308, BUS 309, BUS 311 and Senior status.

BUS 430 – Social Media 3 sem. hrs.

This course introduces students at the undergraduate level to the social media marketing industry, its operations, context, and technology. Topics include online social networks, consumer-generated advertising and reviews, blogs, e-mail, viral marketing, and international implications.

Prerequisites: For major, BCPII Status; for minor or AA, BUS 233.

MATH 155 – Elementary Functions I 3 sem. hrs.

BCP I

(Formerly MATH 105-106) Algebraic foundations, functions and graphs, polynomial functions, rational functions, exponential functions, logarithms and logarithmic functions, complex numbers, basic trigonometry, trigonometric identities, trigonometric equations, trigonometric functions, inverse trigonometric functions are covered in this course.

Prerequisite: two years of high school algebra and one year of high school geometry.

BUS 230 – Financial/Managerial Accounting 3 sem. hrs.

BCP I

This course builds on financial accounting concepts, providing emphasis on cash, accounts receivable, inventories, and fixed assets. The class also introduces the student to managerial accounting. Prerequisite: BUS 111.

BUS 442 – Branding and Brand Mgmt 3 sem. hrs.

This course introduces students to the concepts and strategies important to creating and managing strong brands, a key factor in generating customer loyalty and ultimately strong organizational performance. Students will explore how branding applies across the key points of advertising, public relations, social media, corporate responsibility, employee interaction and new product development. , odd years.

Prerequisite: BCPII Status and BUS 309.

BUS 231 – Legal, Social, Global Environment 3 sem. hrs.

BCP I

This course is an introduction to the impact of external forces around the world of businesses. Specifically, the course covers key aspects of business law, such as negotiations, contracts, the uniform commercial code and similar regulations around the world, the structure of legal entities within global businesses, the impact of the government regulation such as labor and antitrust laws, and the effect of other external forces, including non-governmental organizations such as consumer and environmental organizations.

Prerequisite: BUS 112, ENG 102.

BUS 232 – Information Analysis 3 sem. hrs.

BCP I

This course introduces and applies the statistical methods and analytical skills needed to address real-world business and economic decision making. Emphasis is placed on how to obtain data, interpret data, and use computer applications to supplement data analysis and reporting.

Prerequisite: MATH 155, Excel Competency.

BUS 233 – Marketing in a Global Environment 3 sem. hrs.

BCP I

This course introduces students to the field of marketing in the global business environment. Students learn how to apply marketing theory and develop marketing strategies in both domestic and international business situations. The course replaces BUS 216.

Prerequisite: BUS 110.

ECON 203 – T1:Global Microeconomics 3 sem. hrs.

BCP I

This course introduces the concepts and principles of the microeconomic theory, including individual and social choices, supply and demand, types of market structures, cost analysis, and the allocation of resources in both global and domestic economic settings.

ECON 204 – Global Macroeconomics 3 sem. hrs.

BCP I

This course introduces the concepts and principles of macroeconomic theory, including economic growth and development, distribution of wealth, unemployment, inflation, and monetary and fiscal policy with an emphasis on the global economic environment.

BUS 360 – H1:DV:Mgmt in a Global Environ 3 sem. hrs.

BCP II

This course is a study of the principles of organizational behavior at the individual, group, and organizational level within a multicultural context. Students will apply theory using an experiential approach from multiple perspectives to broaden work behavior and decision-making capabilities. Topics included in the class are management across cultures, change management, motivation, team building, and leadership.

Prerequisite: BCPII Status, BUS 110 for minor and AA.

BUS 362 – Global Information Systems 3 sem. hrs.

BCP II

This course presents the management of information technology resources in the context of global business organizations addressing strategic, technological, and organizational issues to support the effective integration of information systems.

Prerequisite: BCPII Status.

BUS 363 – Corp Fin Mgmt in Global Env I 3 sem. hrs.

BCP II

This course provides students with a focus on the concepts, techniques, practices, and analysis of the corporate financial management in the dynamic global environment. Topics for the course include financial analysis, financial markets, institutions and instruments, cash flow and financial planning, investment banking, time value of money, risk and return, bond and stock valuation, and capital budgeting.

Prerequisite: BCPII Status, BUS 111 for Minor.

BUS 364 – Research Methods & Design 3 sem. hrs.

BCP II

This course deals with understanding the importance and process of doing research, which is critical in today's business environment. It focuses on the steps of the research process needed for evaluating business decisions and academic inquiries. Emphasis is placed on developing and testing research questions using hypotheses testing, designing the research strategy and using quantitative and qualitative problem-solving techniques while incorporating statistical software tools.

Prerequisites: BCPII Status.

BUS 400 – CBC Experience 3 sem. hrs.

BCP II

This course prepares students for and provides students with real-world experiences delivered in experiential learning frameworks. In part 1 (approximately one-third of the course), through in-class application of experiential learning exercises, the students prepare for real-world collaboration with industry professionals. In part 2 (the remainder of the course), students participate in a real-world experience where they will apply theories to practice under the guidance of industry professionals and faculty.

Prerequisites: BUS 360, BUS 362, BUS 363, BUS 364, and senior status.

BUS 418 – Team Global Mgmt & Leader Seminar 3 sem. hrs.

BCP II

This course is a senior seminar designed to examine and evaluate existing leadership theories and team processes and emerging trends. Students will analyze their own leadership skills through assessments, develop a personal leadership brand and improve their leadership capabilities.

Prerequisite: BUS 319 or BCPII Status and BUS 360; BUS 360 for minor; BUS 318 for AA.

BUS 465 – H3:Integrative Global Experience III 3 sem. hrs.

BCP II

In this capstone course of the business curriculum, students integrate core business areas of economics, accounting, finance, management, and marketing through the use of business case analysis and simulations. The concepts of strategic planning and strategic management in a dynamic global business environment provide the platform for integration. The course is designed to the University requirements for an "H3" course.

Prerequisites: BCPII required coursework, with the exception of BUS 400, which may be taken concurrently.